Bondi start-up The Loop wins Australian media award

by StreetCorner Staff
21/03/2011

The Australian Interactive Media Industry Association (AIMIA), Australia’s peak industry body for digital and interactive content, held its 17th Annual AIMIA awards,on Cockatoo Island in Sydney Harbour. The event brought together over 600 industry leaders from around the country.

The Loop a Bondi start-up set up by Matt Fayle and Pip Jamieson was a finalist in 3 of the 26 categories and won Best Enterprise category,but they were unlucky not to win more awards, but an amazing result by these talented outfit.

The Loop was pipped in the Peoples Choice award by Freelancer.com which simply asked its 2.5million database to vote for them, which is hard to beat that kind of fire power. Freelancer also won Best Export. But then I guess, is it a popular vote by the people, or simply the site that can harness the biggest number of voters. The Loop is a platform for the creative industry that is hooked into social media and allows creative people to put up a portfolio of their works and also companies looking to creatives to post jobs. Its a quick way to short cut finding talented people www.theloop.com.au

John Butterworth, AIMIA CEO reflected on both consumer and business confidence in digital and praised the industry for providing inspiration and leading the way. “Many of you here tonight have led the way with your own digital efforts, showing how digital should be done and done well and providing inspiration to others.”

He also highlighted the role the AIMIA Awards play. “More than just the usual annual celebration of talent and innovation and a pat on the back for various jobs well done, the AIMIA Awards help breed confidence. Clearly the winners themselves get a confidence boost from being rated best in class by their peers but winning an Amy has a ripple effect, not just within the digital industry itself but in the broader business community, building confidence by creating reference points for a variety of business sectors as they grapple with digital.”

AIMIA website :www.aimia.com.au

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